Drew Estate, Inc. announced today the “Drew Diplomat” Consumer Loyalty Program, which includes a mobile application for all smart devices, as well as a desktop version. This exclusive new program provides members with the ability to earn Points by checking-in Drew Estate Cigars and attending events at retail locations throughout the world, as well as social networking functions and unparalleled access to La Gran Fabrica Drew Estate.
Michael Cellucci President of Drew Estate, “The Drew Diplomat program bridges the gap between the old world of the premium cigar industry and the modern technological platforms available today. Our goal was to ensure that Drew Estate delivers the best possible way for our consumers to interact with the company and our brands. Innovation is the heart of what drives us, not only in the manufacturing process, but in all aspects of the consumer experience. This program is a clear example of the tireless drive to be thoughtful trailblazers.”
In 2013, Jonathan Drew assembled a team nicknamed “SLAB,” lead by Executive Director Mario Takeyama. When reached for comment, Takeyama said, “Our team was created with one objective: the connectivity between technology and premium tobacco. This is something we have been working on in secret for a year and a half now.”
Heading the “Drew Diplomat” Consumer Loyalty Program is Customer Loyalty & Advertising Specialist Sam Morales, who according to Jonathan Drew “is a specialist with a true street fighter mentality, definitely Drew Estate Subculture approved. SLAB intends on launching the Beta Program in the fall.”
Drew Diplomats can expect to spend their points on one of a kind artwork and swag from Jessi Flores (Director of Subculture Studios in Estelí, Nicaragua); Lifestyle swag from Creative Director Joey Reichenbach in Miami; and trips to Cigar Safari at La Gran Fabrica Drew Estate. Jessi Flores notes, “We never had a way to get our artwork to final consumers in the United States in a sustainable way. This groundbreaking application explicitly connects each creative Drew Estate team member to our support base worldwide.”
Consumers who are interested in Beta testing the program should visit
http://drewestate.com/ipcpr and enter Drew Estate’s giveaway for a chance to win one of three prize packs:
• Liga Privada MEGA Standing Humidor/Ashtray
• A signed box of Liga Privada Feral Flying Pigs & an IPCPR Exclusive
Subculture Studios Stinky Ashtray
• A signed box of Liga Privada UF-13 Dark
Beta testers will be chosen from those who enter. Sam Morales notes that, “we are going to need everyone in the Drew Estate family to help to make Jonathan’s vision come true. This is the first program of its kind in the industry.”
For more information about the Drew Diplomat program, please visit Drew Estate’s booth at the 2014 IPCPR tradeshow in Las Vegas, NV at Booth #210. Also, please use Drew Estate’s hashtag #DEipcpr on any posts relating to Drew Estate and IPCPR. Lastly, follow all of Drew Estate’s IPCPR coverage at http://drewestate.com/ipcpr.
About Drew Estate:
Founded in New York City in 1996. Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”™, Drew Estate has led the “Boutique Craft” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and old cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural, Nica Rustica, Tabak Especial, UnderCrown, and Java by