Retailers who participate in the Drew Diplomat program are given priority allocations on new cigar releases, limited editions, and commemorative cigars and products. Diplomat retailers are also granted access to Drew Estate’s boutique brands, including Liga Privada and Herrera Estelí. In addition, Drew Diplomat retailers receive seasonal releases such as the Ratzilla, and receive priority incentives for in-store events and promotions.
Prior to this formal release, the Liga Privada Único Serie Ratzilla was handed out to a few friends at the IPCPR tradeshow in 2011, and then introduced at Casa de Montecristo in Chicago in 2012 with an extremely limited production of 50 12-ct bundles.
The Liga Privada Único Serie Ratzilla, produced at La Gran Fabrica Drew Estate in Estelí, Nicaragua, features a Connecticut River Valley Stalk Cut & Cured Sun Grown Habano Wrapper, a Plantation Grown Brazilian Mata Fina Binder, and Nicaraguan and Honduran Fillers.
Jonathan Drew, speaking from Hopkinsville, Kentucky, stated: “We are excited that the Ratzilla is the first Drew Diplomat Retailer Holiday Seasonal Release. The Liga Privada Único Serie Ratzilla is the next logical progression in the Dirty Rat legacy.”
When reached for comment at the Drew Estate offices in Miami, FL, Rich Cutler, VP of Global Sales at Drew Estate, said that, “we placed the order with our Production Team at Drew Estate almost a year ago when we were preparing the Drew Diplomat Retailer Program. We’re so glad they’ve become ready just in time for the holidays. We hope everyone has a wonderful holiday season and enjoys these cigars with family and friends.”
To view a list of Drew Diplomat Retailers who will be receiving the Ratzilla, visit http://drewestate.com/ddrp. Consumers who are interested in the Drew Diplomat Program can go to http://www.drewdiplomat.com and be the first to know about the launch of the Drew Diplomat Customer Loyalty Program and Mobile Application. If retailers are interested in becoming part of the Drew Diplomat Retailer Program, they can contact Jackson Moscoso directly at JMoscoso@drewestate.com.
About Drew Estate, Inc.
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”™, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Tabak Especial, UnderCrown, and Java by Drew Estate.