Category Archives: Cigar Industry

General Cigar acquires Torano brands

TORANO_LOGO

General Cigar Company today announced the acquisition of the Toraño Family Cigar Company brands. This acquisition will strengthen General Cigar’s market position and enhance the company’s product mix to deliver greater value and innovation to its retail customers and consumers. It will also allow General Cigar to further expand its exceptional portfolio of leading brands by offering opportunities within the company’s international footprint, while presenting significant growth potential in the domestic market.

Spanning almost 100 years, Toraño Cigars has a vast history that encompasses every area of the cigar industry, from growing to manufacturing, to ultimately the creation of their own brands.  Production of Toraño’s portfolio including the popular Exodus, Reserva, Casa Toraño, Vault and Master Collections will remain unchanged.

Dan Carr, president of General Cigar said, “The acquisition of the Toraño brands represents an opportunity for us to strategically expand our portfolio. Our companies have been intertwined for over 50 years and I look forward to working with Charlie Toraño on plans to celebrate the upcoming centennial and to carry forward the vision, passion and innovation that is synonymous with the Toraño name while also leveraging our resources to bring even greater excitement and reach to our trade partners and consumers.”

“There is a long-standing and proud history of partnership between General Cigar and Toraño, dating back to my family’s exodus from Cuba. There is no other company that I would rather have continue my family’s legacy, and I look forward to seeing the Toraño brands prosper under General Cigar’s expertise,” said Toraño president Charlie Toraño.

The transaction will take effect on September 11, 2014.

About Toraño Family Cigar Company

Headquartered in Miami, Toraño Family Cigar Company was established as a leaf growing company in Cuba and spans over four generations. Following the Cuban revolution, the Toraño family grew tobacco in the Dominican Republic and later began manufacturing handmade cigars across Central America. Since the 1990s, Toraño developed its own portfolio of brands, best known for having complex blends featuring tobacco from many different countries of origin and taste profiles.

 

About General Cigar Company

General Cigar Co. is the leading manufacturer and marketer of handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®,  La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group.  Based in Richmond, VA, General Cigar sells through tobacconists nationwide and exports select products to 62 countries. For more information, please visit www.cigarworld.com.

® Macanudo, Cohiba, La Gloria Cubana, Partagas, CAO, Punch, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Company.

Drew Estate unveils “Tienda Exclusiva by Willy Herrera” for Barrister Cigars

HerreraDrew Estate Tobacco Co. announced today the release of the first “Tienda Exclusiva by Willy Herrera”, a concept cigar by Willy Herrera. Made at La Gran Fabrica Drew Estate in extremely small batches, the Tienda Exclusiva line is specially crafted for one retailer per release, with only a few releases scheduled per year. The inaugural “Tienda Exclusiva by Willy Herrera” blend was produced for the owner of Barrister Cigars in Union, New Jersey, David Mallow, following the 2013 New Jersey Cigar Festival.

When asked about the blend, Willy Herrera responded from Estelí, Nicaragua: “This was one of the blends that I was working on through 2012 and 2013. David smoked it at the Festival and kept coming back for more. Eventually, he smoked every cigar I had brought, which I thought would be enough for the entire week! I knew he loved the blend and it felt right assigning it to him for my first Tienda Exclusiva.”

David Mallow, owner of Barrister Cigars, said that, “the ‘Tienda Exclusiva by Willy Herrera’ is a truly beautiful project that I am honored to be involved with. It’s no secret that Willy is one of the most talented tobacco blenders out there, and we can’twait to have the cigar in our humidor.”

As stated previously, every “Tienda Exclusiva by Willy Herrera” blend is a limited quantity production cigar made at La Gran Fabrica Drew Estate. Jonathan Drewnoted, “I recommend you don’t sleep on this one. These are one and done. Willy has a lot on his plate right now as Master Blender of La Gran Fabrica Drew Estate. As I’ve said before, ‘Boutique is in the Heart’ and Willy has spent so much time creating and experimenting with blends. We have some real gems out of the blends he has worked on. Now, it’s time to get them into production.”

The “Tienda Exclusiva by Willy Herrera” for Barrister Cigars is packed in 10-count boxes and will sell for $12.00 MSRP per cigar, plus applicable state taxes. They will be offered for sale on September 2nd from 6:00 PM to 9:00 PM at a Barrister Cigars event in Union, New Jersey, with Willy Herrera and Jonathan Drew hosting the event.

In the meantime, enter the “Tienda Exclusiva by Willy Herrera” giveaway for your chance to win the first box of this Tienda Exclusiva release, signed by Willy Herrera. Enter at http://drewestate.com/exclusiva.
About Drew Estate, Inc.

Founded in New York City in 1996, Drew Estate has become one of the fastest
growing tobacco companies in the world. Under their mantra “The Rebirth of
Cigars”™, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and old cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural, Nica Rustica, Tabak Especial, UnderCrown, and Java by Drew Estate.

General Cigar IPCPR 2014 releases; Macanudo Estate Reserve

Macanudo_Estate_Reserve_HighResMacanudo’s storied history begins in Jamaica, where, for its first 30 years, the brand was  handcrafted in a dedicated factory in Kingston. While the legendary property was closed in the year 2000, the allure of Jamaican tobacco remains intrinsic to Macanudo’s roots.

In homage to its heritage, the 2014 release of Macanudo Estate Reserve hearkens back to the very beginnings of America’s best-selling premium cigar brand with a blend that prominently features a rare Jamaican leaf.

Alan Willner, vice president of marketing for General Cigar said, “To experience Macanudo Estate Reserve is to savor a tradition that spans nearly half a century, for this exceptional cigar offers a glimpse into the flavor and aroma that ignited the passion for one of the world’s most beloved cigars.”

For this, the second expression of Macanudo Estate Reserve, the blend is made of a private reserve of Jamaican tobacco, cultivated and aged exclusively for this limited edition release. The wrapper is Connecticut, aged for 10 years under the watchful eyes of Macanudo’s seasoned tobacco experts. A medium-bodied cigar with a Mexican binder that delivers a perfectly even burn, Macanudo Estate Reserve is a creamy smoke, elegantly refined and supremely delicious.

The artistry of Macanudo Estate Reserve extends to its packaging, for the cigars are protected in sleek, handcrafted boxes of solid mahogany, with elegant, sloping corners and embellished with subtle golden accents.

Three super-premium frontmarks will be released, each individually encased in wooden coffins. The rarity of the cigar’s tobaccos has limited production to just 1,800 boxes per size.

Macanudo Estate Reserve will be available beginning in October. Each of the three sizes are protected in ten-count boxes.

  • Belicoso (6” x 57), SRP per cigar is $18.00
  • Churchill (7” x 50), SRP per cigar is $17.00
  • Robusto (5” x 50), SRP per cigar is $16.00

General Cigar IPCPR 2014 releases; Dunhill News

Dunhill Signed Range

For more than 100 years, Dunhill has been synonymous with tobacco mastery. Throughout the last century, Dunhill’s experts have sourced only the finest tobaccos for their cigars.

Today, the Dunhill Signed Range is made in Nicaragua from the country’s most exemplary leaves and blended with the best of premium tobacco from the Dominican Republic and Cameroon. This aristocratic, medium-to-full-bodiedDunhill_Signed_Range_HighRescigar is now available in a ten-count box, offering cigar lovers the chance to experience the superior taste, silky flavor and rich complexity that are the hallmarks of the Dunhill brand.

Dunhill Signed Range is comprised of these frontmarks:

  • Gigante (6” x 60), SRP per cigar is $18.00
  • Churchill (7” x 50), SRP per cigar is $17.70
  • Robusto (5.5” x 52), SRP per cigar is $16.00
  • Toro (6” x 50), SRP per cigar is $15.70
  • Robusto (Tubed) (4.5” x 52), SRP per cigar is $14.20
  • Corona (5.5” x 42), SRP per cigar is $11.70

Dunhill Pipe
Dunhill proudly welcomes the return of their Vintage Blends, a carefully curated selection of distinguished pipe tobaccos featuring only the finest leaves.  The trio of classic flavors is made with hand-blended tobaccos packaged inunique and distinguishable 50-gram tins. Ideal for smoking occasions that call for a luxurious and enjoyable smoke, the Vintage Blend series includes the zesty ribbon cut Elizabethan Mixture, the rich, broad cut Durbar Mixture and The Aperitif, the well-balanced, medium-bodied indulgence.

  •  Aperitif (50 grams), SRP per tin is $12.59
  • Durbar (50 grams), SRP per tin is $12.59

General Cigar IPCPR 2014 releases; La Gloria Cubana Rival Twin Finale

RivalTwin_HighResThe ongoing blending rivalry between La Gloria Cubana’s Dominican and Honduran factories comes to a stunning conclusion in this small batch spectacular.

Both cigars are large format (8” x 52), hearty blends made with tobacco sourced from several different countries, each with its own distinctive flavor and aroma. Only 1,200 boxes of each blend have been created, with specific allocations set forth for distribution across the country. The Rival Twin Finale series will ship in August in 24-count boxes, each containing 12 cigars of both blends, for a suggested retail box price of $228.

Represented by Lady La Gloria, artisans at the Dominican factory produced “Chapter 3,” a brawny Ecuadoran Habano Ligero-wrapped cigar made with tobaccos from three countries, each thoroughly fermented and aged for a minimum of three years.  The blend is bold, comprised of Nicaraguan and Honduran tobacco, with an Ecuadoran binder for a robust smoke that’s flavorful and layered.

For rival blend “Chapter 4,” the Lady’s shadowy Rival Twin represents the Honduran factory where master blenders created a bold Honduran Rosado Oscuro-wrapped smoke featuring the tobacco of four different countries, aged for at least four years. Top priming leaves from Honduras, Colombia and Mexico make up the blend which is bound with Indonesian tobacco, for an imposing smoke that burns evenly and draws perfectly.

Created exclusively for IPCPR 2014, this special edition release features a dual-compartment hinged box that forever connects the twins by housing both blends.

General Cigar IPCPR 2014 releases; Cohiba Nicaragua

Cohiba_Nicaragua_Open_HighResThe artisans of Cohiba are proud to unveil the brand’s first cigar to be blended and handcrafted in Nicaragua.

Jhonys Diaz, vice president of operations for General Cigar, lead development of Cohiba Nicaragua.

“It was a laborious process to develop a Nicaraguan cigar to complement the existing Cohiba portfolio. This cigar is layered and sophisticated. It delivers the complexity and strength of Nicaragua, with a bold and balanced flavor not achieved by any Nicaraguan puro on the market.”

Blended with the finest hand-selected leaves from the volcanic soils of Estelí and Jalapa, Cohiba Nicaragua is full flavored and intricately balanced. This exquisite new offering from Cohiba features a proprietary blend that begins with a lustrous Colorado Oscuro sun-grown wrapper and a burly binder leaf from Jalapa.  The rich Jalapa tobaccos are masterfully complemented by powerful and spicy leaves hand-selected to represent the very best of Estelí.

As finesse is of paramount importance, Cohiba Nicaragua is a rich, creamy smoke, peppered with bold notes of spice and touches of sweetness.

This Nicaraguan collection ushers in an entirely new dimension of taste to the Cohiba portfolio, while the brand’s commitment to flawless construction is strictly upheld.

Cohiba Nicaragua will be available beginning in October. N60, N54 and N45 come in 16-count boxes. N50 En Crystale comes in an 8-count box.

  • N60 (6” x 60), SRP per cigar is $14.99
  • N54 (5.5” x 54), SRP per cigar is $13.99
  • N50 En Crystale (5” x 50), SRP per cigar is $12.99
  • N45 (4” x 45), SRP per cigar is $9.99

General Cigar IPCPR 2014 releases; CAO Colombia

Colombia_Box_HighResIn an isolated mountainous region of Colombia near the Caribbean coast lies a region called Montes de Maria. There, for the past 15 years, a family of farmers has tended to an alluring tobacco known as Ica Mazinga. Derived from a Cuban seed first grown in Colombia in the 1820s, Ica Mazinga is a captivating varietal that burns beautifully and smokes effortlessly.

The unique flavor of Ica Mazinga is harnessed in CAO Colombia, the first cigar to prominently feature Colombian tobacco. This medium-bodied “World Blend” is a savory smoke, featuring notes of toasted nuts sprinkled with salty nuances for a distinctive smoking experience.

CAO Blender Rick Rodriguez noted, “We created the blend for CAO Colombia by experimenting with tobaccos used in the successful ‘Escaparate’ blend. We especially liked the way the Colombian tobacco was complemented by a touch of Brazilian Mata Fina. With a Nicaraguan Jamastran wrapper and Cameroon binder, CAO Colombia delivers a unique flavor experience unlike anything else we’ve ever released. We think it’s the perfect cigar to introduce the world to Colombian tobacco.”

CAO Colombia will be available beginning in August. Each of the four sizes are protected in 20-count boxes.

  • Bogota (6” x 60), SRP per cigar is $7.75
  • Magdalena (6.25” x 54 torpedo), SRP per cigar is $7.50
  • Vallenato (5” x 56), SRP per cigar is $6.75
  • Tinto (5” x 50), SRP per cigar is $6.00

General Cigar IPCPR 2014 releases; CAO Amazon Basin

CAO-AmazonBasin_HighResRare tobacco from a remote region in the Amazonian Rainforest inspired CAO’s newest creation, a small batch, limited edition release called CAO Amazon Basin.

Rick Rodriguez commented, “We had a unique opportunity to use Amazonian tobacco before anyone else in the world. We tested the tobacco and really liked the flavor, aroma and blendability, so we ran with it. The flavor is very unique — earthy and nutty with a pleasantly dry finish.”

Called “Bragança,” the tobacco is organically grown on unspoiled tropical land and harvested just once every three years. Seedlings are transplanted directly into the soil a full yard apart from each other, resulting in less than half the yield of other tobacco plants.

The leaves are rolled by hand into tubes called “carottes” where they undergo six months of natural fermentation. They are then transported out of the rainforest by canoe, taken to the mainland, and ultimately brought to the CAO factory in Esteli, Nicaragua.

There, CAO’s blenders allow the aromatic Bragança leaf to take center stage, surrounded by tobaccos curated from four different countries. Sheathed in a hearty Ecuadoran Sumatra wrapper from the highest primings, with a Nicaraguan binder and a touch of Nicaraguan leaf in the filler, CAO Amazon Basin tastes as exotic as the tropical rainforest from which it originated.

This medium-bodied CAO World Blend boasts notes of caramel sprinkled with briny nuances for an adventure into the unexpected.

CAO Amazon Basin (6” x 52, SRP per cigar $9.25) will be available in August in 18-count rustic boxes that allow the cigars inside to take precedence.

Drew Estate announces “Drew Diplomat” App & Consumer Loyalty Program

Drew Estate, Inc. announced today the “Drew Diplomat” Consumer Loyalty Program, which includes a mobile application for all smart devices, as well as a desktop version. This exclusive new program provides members with the ability to earn Points by checking-in Drew Estate Cigars and attending events at retail locations throughout the world, as well as social networking functions and unparalleled access to La Gran Fabrica Drew Estate.

Michael Cellucci President of Drew Estate, “The Drew Diplomat program bridges the gap between the old world of the premium cigar industry and the modern technological platforms available today. Our goal was to ensure that Drew Estate delivers the best possible way for our consumers to interact with the company and our brands. Innovation is the heart of what drives us, not only in the manufacturing process, but in all aspects of the consumer experience. This program is a clear example of the tireless drive to be thoughtful trailblazers.”

In 2013, Jonathan Drew assembled a team nicknamed “SLAB,” lead by Executive Director Mario Takeyama. When reached for comment, Takeyama said, “Our team was created with one objective: the connectivity between technology and premium tobacco. This is something we have been working on in secret for a year and a half now.”

Heading the “Drew Diplomat” Consumer Loyalty Program is Customer Loyalty & Advertising Specialist Sam Morales, who according to Jonathan Drew “is a specialist with a true street fighter mentality, definitely Drew Estate Subculture approved. SLAB intends on launching the Beta Program in the fall.”

Drew Diplomats can expect to spend their points on one of a kind artwork and swag from Jessi Flores (Director of Subculture Studios in Estelí, Nicaragua); Lifestyle swag from Creative Director Joey Reichenbach in Miami; and trips to Cigar Safari at La Gran Fabrica Drew Estate. Jessi Flores notes, “We never had a way to get our artwork to final consumers in the United States in a sustainable way. This groundbreaking application explicitly connects each creative Drew Estate team member to our support base worldwide.”

Consumers who are interested in Beta testing the program should visit
http://drewestate.com/ipcpr and enter Drew Estate’s giveaway for a chance to win one of three prize packs:

• Liga Privada MEGA Standing Humidor/Ashtray

• A signed box of Liga Privada Feral Flying Pigs & an IPCPR Exclusive
Subculture Studios Stinky Ashtray

• A signed box of Liga Privada UF-13 Dark

Beta testers will be chosen from those who enter. Sam Morales notes that, “we are going to need everyone in the Drew Estate family to help to make Jonathan’s vision come true. This is the first program of its kind in the industry.”

For more information about the Drew Diplomat program, please visit Drew Estate’s booth at the 2014 IPCPR tradeshow in Las Vegas, NV at Booth #210. Also, please use Drew Estate’s hashtag #DEipcpr on any posts relating to Drew Estate and IPCPR. Lastly, follow all of Drew Estate’s IPCPR coverage at http://drewestate.com/ipcpr.

About Drew Estate:
Founded in New York City in 1996. Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”™, Drew Estate has led the “Boutique Craft” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and old cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural, Nica Rustica, Tabak Especial, UnderCrown, and Java by
Drew Estate.

Tsuge Pipe announces “Four Seasons” and “God Series”Pipe tobacco lines

Tsuge Pipe announced today that they will be debuting eight new
pipe tobaccos at the 2014 IPCPR tradeshow in Las Vegas, NV. Tsuge will have a
booth within the Drew Estate booth at the tradeshow and will have the new
tobaccos available for sampling and ordering.

The eight blends are broken down into two lines: “The Four Seasons” and “The God Series”. Each line will feature four different blends, available in 50g tins at an MSRP of $14.95. The eight blends are expected to hit store shelves in October of 2014.

“The Four Seasons” is a line of aromatic blends that are meant to capture the
essence of the four distinct seasons in Japan. The names of the blends are below:

• “Spring: First days of Spring”
• “Summer: Summer Daydream”
• “Autumn: Mystery of Autumn”
• “Winter: Winter’s Embrace”

“The God Series” is a more traditional collection, featuring Latakia, Perique, Virginia, Burley, Dark Fire Cured and other select tobaccos from across the globe. The names of the blends are below:

• “Fujin: God of Wind”
• “Raijin: God of Thunder”
• “Ryujin: God of Dragon”
• “Gunjin: God of Samurai”

The Tsuge Pipe Tobacco lines will be available for purchase in the United States
through Drew Estate. Drew Estate and Tsuge Pipe Company Ltd. announced in May a new strategic alliance between the two companies, making Drew Estate the exclusive distributor of Tsuge in the United States and Canada.

For more information about the Tsuge Pipe Tobacco lines, please visit Drew Estate’s booth at the 2014 IPCPR tradeshow in Las Vegas, NV at Booth #210. Also, please use Drew Estate’s hashtag #DEipcpr on any posts relating to Drew Estate and IPCPR. Lastly, follow all of Drew Estate’s IPCPR coverage at http://drewestate.com/ipcpr.

About Tsuge:
TSUGE Pipe has paved the way of the Japanese pipe making with Kyoichiro who
dedicated his life to pipes. The global brand TSUGE continues to step forward as a bearer of smoking culture in the future. Pipes of the TSUGE brand are made with infinite passion and excellent techniques of the craftsmen. The unparalleled beauty and quality have attracted pipe lovers around the world.
About Drew Estate:
Founded in New York City in 1996. Drew Estate has become one of the fastest
growing tobacco companies in the world. Under their mantra “The Rebirth of
Cigars”™, Drew Estate has led The “Boutique Craft” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and old cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural, Nica Rustica, Tabak Especial, UnderCrown, and Java by Drew Estate.