General Cigar establishes itself as a key resource for all things cigar with the launch of the brand new CigarWorld.com.
The newly revamped digital property delivers a tailored experience for cigar smokers from beginners to experts. “Cigar smoking is all about community and camaraderie, this new site brings that experience where we are – on our phones and tablets,” said General Cigar Marketing VP Chris Tarr.
In addition to building a place for cigar smokers to connect, General Cigar is in the process of building one of the largest databases of cigar product information, from frontmarks to tasting notes and drink pairings. “We want to create utility for cigar smokers. We’re building this product database so people can find their perfect cigar. They can read reviews, get recommendations from friends and find retailers that sell that cigar,” said Tarr.
CigarWorld.com will also be a major source for the latest information on cigars, promotions, news and announcements. Users will be able to scroll through the newsfeed and see up-to-the-minute content that’s tailored to their preferences. General Cigar is focusing on creating a one-to-one experience, so users get industry-wide cigar news, promotions and videos based on the cigars they like to smoke, or the brands they follow.
“The relaunch of this site is just the beginning of our digital strategy. We’re building a cohesive eco-system for our brands,” said Tarr, “We’ll be rolling out more updates to the site in the coming months that will lead the way in terms of engagement for cigar smokers.”